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29th Apr 2019 09:00 – 17:00Current world population is just over seven billion and expected to reach nine billion before 2050. Increasing affluence in the developing and transition countries where population is growing most is now resulting in a wave of “new consumers”. This is important as in the developed world the main drivers for the level and growth of environmental pressures are said to be final consumption and affluence. Technology on its own will not adequately ensure that society stays within environmental limits. Therefore there is a need for serious consideration and research into consumer, employee and entrepreneur behaviours.
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