2021 Benefitting Society - International Islamic University Malaysia - Malaysia

2021 Benefitting Society - International Islamic University Malaysia - Malaysia

Sejahtera Sports for all

Industrial Revolution 4.0 has caused the global state of health and wellbeing to deteriorate. Traditional knowledge is on the verge of dilution and the strike of the Covid19 pandemic has worsened the status quo. Against this trend, International Islamic University Malaysia (IIUM) embarked on a journey to promote sports towards lifelong learning, good health and well-being and unity through global partnership.

The initiative comprises of three main game-changers: namely 1) Indigenous Games, 2) Para Games and 3) Sports Discourse Series. Indigenous games convey the values of solidarity, diversity, fair-play, inclusion, and cultural awareness. Para Games display great determination and courage to overcome mental and physical obstacles in the hope of creating a better life. Finally, Sports Discourse Series completes the project through capacity building.

Broadcast on social media offers a great advantage to the project as visibility and impact have worldwide reach, going beyond the boundaries of the University community, hence translating into real-world impact.   

Top 3 learnings:

1. We learn the importance of preserving traditional knowledge for a sustainable society.
2. We appreciate the disabled community and the need for inclusive living.
3. We learn that the pandemic is not a factor for the world to disconnect.

Videos

• Video #1 (click to hide)