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Applying behavioural insights for sustainable policy

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The Cabinet Office Behavioural Insights Team’s first Annual Report (2011) highlights examples of the application of behavioural insights to policy over the last year, including energy efficiency, health and wellbeing.

Defra’s Centre of Expertise on Influencing Behaviour recently published a related tool to help develop effective approaches to influencing behaviour – see their article A framework for sustainable lifestyles.

 

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