Behaviour Change in Carbon Management Plans (exchange)

29th May 2013 12:00 – 13:00

LiFE Framework: Utilities

The creation of an ambitious carbon management plan is reliant on the implementation of innovative behavioural change approaches. This webinar explores the possible techniques and includes a number of case studies to demonstrate good practice.


How best to apply behaviour change and social marketing techniques to successfully implement carbon management plans across higher and further education institutions. In particular, we focus on how a behaviour change approach can be used to reduce ‘scope 3’ carbon emissions, inc. transport, water and waste. The webinar includes a number of case studies demonstrating how best to foster positive, sustainable behaviour change – covering areas such as generating audience insight, segmentation, stakeholder engagement and developing insight-led interventions.

Presented by Richard Forshaw from ICE Creates. Richard is an expert in communications, marketing, organisational change and customer engagement. He is a director at ICE Creates Ltd, an agency offering behaviour change, organisational development, systems thinking, marketing and communications support. He advises the public, private and non-profit sectors, and has considerable experience in behaviour change, marcomms, social media, digital communications, public relations, media handling, internal and external corporate communications.


A key part of the Sustainability Exchange is encouraging dialogue and sharing of ideas and approaches whether through resources, forums or other online methods. This webinar is part of our range of 'exchanges' which are short, free, lunchtime webinars on a variety of interesting topics, hosted by the Sustainability Exchange.

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