Effective Higher Education Marketing, Understanding ModernGov

4th Dec 2013 09:15 – 16:15

The increases to UK tuition fees, diversification of Higher Education providers and the growing international market, has made staying competitive more challenging than ever.

With student application numbers still 7% below 2010 levels and increasing pressure on finances as a result of reduced government support, establishing an effective marketing and market-led strategy has become instrumental to the maximisation of resources and revenue.

Led by higher education marketing expert William Annandale, this one day Effective Higher Education Marketing course is designed to advance your marketing strategy: learn from award-winning HE marketing departments and industry experts; understand how strategic marketing can influence the direction of your institution; strengthen your brand image; and position your institution for success in the international HE market.

For full programme and to book, click here.

*** See our Member Only Offers for a discount on this Understanding ModernGov event. *** View this event on the EAUC website →