How to influence behaviours using the ISM model (exchange)

26th Jun 2013 12:00 – 12:45

LiFE Framework: Staff engagement and human resources

In order to successfully influence the way people behave, it is crucial to recognise that all our behaviour is contextualised – within the values and attitudes that we hold, the habits we have learned, the people around us, and the tools and infrastructure available to us in our day-to-day lives. Research commissioned by the Scottish Government demonstrates that considering the individual level in combination with the social and material levels is likely to be more successful in influencing behaviour. This is the ISM Model.


This webinar provided an introduction to the ISM tool, which has been developed as part of the Scottish Government's Low Carbon Behaviours Framework to offer a practical way of considering and addressing the different factors which influence people’s behaviours.

The ISM model considers all of the contexts that influence people’s behaviours:
• the Individual (relating to e.g. individuals’ values, attitudes, habits)
• the Social (including considerations of social norms, role of opinion leaders, etc) and
• the Material (relating to e.g. infrastructure, technologies, rules and regulations) and the interaction between them.

See for more information.

While it's been developed for the Scottish Government, the framework can be used by anyone to plan and implement behaviour change programmes.

Presented by

This webinar was presented by Osbert Lancaster from Changemaking. Osbert is a consultant, facilitator and educator for sustainability - helping people, organisations and planet flourish.

Osbert is also one of our expert consultants on Sustainable Solutions (Consultancy). This is an EAUC Member service which connects you to a range of experts who can support you, your teams and your institution to sustainable solutions and receive a 10% discount on the standard consultancy rates!

Recorded webinar

A key part of the Sustainability Exchange is encouraging dialogue and sharing of ideas and approaches whether through resources, forums or other online methods. This webinar is part of our range of 'exchanges' which are short, free, lunchtime webinars on a variety of interesting topics, hosted by the Sustainability Exchange.

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