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Orientation Week (O’Week) celebrations at the University of Adelaide attract over 15,000 students each year. In 2011 the Office of Sustainability teamed up with the Environmental Collective of Students, Adelaide Metro and the Department of Transport, Energy and Infrastructure to deliver the Sustainable Transport Pledge to encourage students to travel to campus by bike, public transport or by walking. Research indicates that embedding sustainable behaviors is more successful when combined with a life changing event. This initiative asked new university students to pledge to travel to campus in a sustainable manner with a public declaration and rewarded them with a small prize. The pledge photos were promptly uploaded onto the sustainability Facebook page for students to tag themselves. Almost 700 pledges were taken by student volunteers. The social media element of this project helped cement individual pledges through a public display of commitment. The four day event was run by students for students, with support from the Office of Sustainability.
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