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City University of London (City) first reported its environmental performance in 2008, however, we published our first detailed sustainability report in 2010. Over the next seven years the level of detail and breadth of coverage has significantly increased, as has the target audience. The increasing requirements led to a lengthy and information rich report.
With the 2015/16 annual report our aim was to retain the level of detail but make the report concise and accessible to a wider audience. Recognising that first exposure to the report would often be the web or a social media, we adopted a web first, graphic approach, creating a suite of icons to represent each of the reporting areas and streamlining the report’s content into sharable elements.
We are now able to produce the report in half the time, at a third of the cost, meaning that the report can be available during Sustainable City Week in October.
Top 3 learnings:
1 Have a clear idea of your audience requirements.
2 Do not be afraid to make major changes.
3 Seek input from as many interested parties as possible.
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for sustainability in post-16 education