Who are the #beastsofUoN? Students, staff and members of the community at the University of Nottingham share their green and beautiful surroundings with a startling range of often highly visible and occasionally rather eccentric animals, and these animals have become known collectively as the #beastsofUoN.
The #beastsofUoN roam on Twitter, Instagram, Tumblr, Facebook, Snapchat and WeChat, and are a daily presence on the social media accounts of the University of Nottingham.
#BeastsofUoN projects have included a wildly successful photo competition, with almost 150 individual entries from students depicting the diversity of wildlife with which we share our campuses. The photo competition included categories for smartphone entries, to maximise the accessibility of the competition, and a category exclusively for our international campuses at China and Malaysia.
A subsequent exhibition of winning and finalist photos will demonstrate the quality of our outdoor spaces as seen through the eyes of students.
Top 3 learnings:
1 Everyone likes photos of cute animals on campus.
2 A strong theme will be organically taken up and endorsed by students to fellow students via the best social media channels.
3 Harness student interest in the subject matter, and use this as a tool to talk about broader campus biodiversity and sustainability.