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Utter Rubbish is a start-up business incorporated by Elliott Lancaster a student at Keele University, using support from the “Environment Now” scheme funded by the National Lottery and O2 as well as the BeInspired at Staffs business support and skills sessions. The business focuses on improving rates and quality of Recycling and Waste management by offering improved recycling and waste collection information for household waste services users and a national fly-tipping prevention online reporting service.
The software provides environmental, social and economic benefits to the community, local authorities and businesses. Utter Rubbish has actively combatted over £164,000 of recorded penalties in the pilot area of Newcastle-under-Lyme, through providing an easily accessible reporting system to students and residents.
The app was announced as a finalist in the 2018 Staffordshire Chamber of Commerce Awards for the Environment/Low Carbon category and was short-listed in the Morgan Innovation and Technology Prize in January 2018.
Top 3 learnings:
1. Have confidence in your ideas – you never know what they may lead to.
2. Collaborate with others – involving others can help your project excel.
3. Building relationships and networking can provide links to help your project grow in unexpected ways.
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