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In 2018, 250 first year Fashion Business School students and tutors from the London College of Fashion (LCF) worked in collaborative teams to vision a solution for a circular business opportunity sponsored by ASOS.
The Centre for Sustainable Fashion at LCF is simultaneously working with ASOS on a design for sustainability knowledge exchange and this project closes the loop with our students and tutors exploring design, business and communication models in response to the need for a more circular economy. The teams addressed the challenges of diminishing resources and opportunities for behaviour change for circularity by both consumers and the Fashion industry, culminating in an exhibition.
The impact of this project is therefore threefold: Educating our students and developing their understanding that they are part of the solution; inspiring ASOS with new ideas for co-creation and raising the profile of the circular economy within the college.
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