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Sustainabiity Chamption - STUDENT - Emma Kidd, Glasgow Caledonian University
I created a successful, accessible, and innovative public engagement intervention in sustainable consumption, called the Fashion Detox Challenge (FDC). To achieve this, I designed a standalone website called fashiondetoxchallenge.com which people can access from anywhere, at any time, and I personally support members online.
Due to my initial success with the project, I also work alongside Glasgow Caledonian University (GCU) to run the project as a sustainability campaign, through providing promotional materials, workshops and talks. Furthermore, I have expanded the global reach of the FDC by achieving media interest from across the world. This success has included a television interview with the BBC, featuring in a New York Times article, a full spread interview in El Mercurio and a recommendation in Cosmopolitan.
The combined result of all these achievements is that I have helped hundreds of people to tackle overconsumption, not just in the UK, but across the world – from Hawaii to Australia!
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