Green Gown Awards 2020 - STUDENT - Emma Kidd, Glasgow Caledonian University - Highly Commended

HIGHLY COMMENDED: Sustainabiity Chamption - STUDENT - Emma Kidd, Glasgow Caledonian University

I created a successful, accessible, and innovative public engagement intervention in sustainable consumption, called the Fashion Detox Challenge (FDC). To achieve this, I designed a standalone website called fashiondetoxchallenge.com which people can access from anywhere, at any time, and I personally support members online.  

Due to my initial success with the project, I also work alongside Glasgow Caledonian University (GCU) to run the project as a sustainability campaign, through providing promotional materials, workshops and talks. Furthermore, I have expanded the global reach of the FDC by achieving media interest from across the world. This success has included a television interview with the BBC, featuring in a New York Times article, a full spread interview in El Mercurio and a recommendation in Cosmopolitan.  

The combined result of all these achievements is that I have helped hundreds of people to tackle overconsumption, not just in the UK, but across the world – from Hawaii to Australia! 

Top 3 learnings:

1. I would say just go for it! Be bold and dare to experiment. 
2. Do not be afraid to start small. A lot can be done on a shoestring budget. 
3. Collaborate! I found people who loved my idea and then met them for coffee - a lot!