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Up for the Cup
The University of Northampton joined forces with eight of the largest employers and most recognisable organisations across the town centre to secure funding for The Cup Fund – the UK’s largest grant fund to bolster coffee cup recycling – an initiative from environmental charity Hubbub, financed by Starbucks through their 5p charge on their single use coffee cups.
The project, called Up for the Cup officially launched in January 2020, the original task was to collect and recycle as many disposable paper cups as possible to reach a target of 160,000 over a 12-month period. Despite significant periods of closure for our partners as a result of COVID-19 the project has still collected and recycled approximately 50,000 cups.
Student engagement has been a significant element of the project with our 2nd year Digital Marketing Students working with our partners and a local marketing agency to design the branding for the project and social media awareness campaigns.
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