#WearTheLove National Campaign - Scotland

2nd February 2016

#WearTheLove National Campaign
Fashion / Textile Degree Course Brief/Opportunity for Scotland
This February, Love Your Clothes wants everyone to celebrate the clothes we already have and fall in love again with our wardrobes.  So we’re running a national campaign and competition – Wear The Love – that is about sharing the nation’s passion for and love of clothing.  We also aim to encourage people to care for and repair the things they love, making their clothes last for longer.  

We want to provide students with the opportunity to get involved in our national campaign, and we thought this might make an interesting live industry brief for your students. All it takes is a photo or short video (up to one minute) of them wearing a garment they love, and a few words saying why they love it. This could be something they’ve made themselves, or just something from their wardrobe that they love wearing.

The students will be eligible to enter the competition and will have an incentive of winning £250 in Virgin Experience Vouchers. They need to upload their entries to Twitter, Instagram or Facebook, tagging Love Your Clothes and using the hashtag #WearTheLove ensuring they include why they love their special item. The deadline for submissions is 14th February.

Entrants should be 18 or over, and each person can enter only once. Please see loveyourclothes.org.uk/wear-the-love for competition guidelines and full details of how to enter.
Universities and colleges entering a significant number of students will be credited as campaign partners on our website.

Other ways you can get involved:
  • Spread the word among your students and colleagues so they can enter the competition.
  • Follow us on Twitter, Instagram and Facebook and let your followers know about the campaign and competition.
  • Share tips, tricks and creative ideas for keeping clothes looking great for longer using the hashtag #WearTheLove.
  • Feature the campaign on your website/blog – we can provide content and photos.

If you would like to take part in this campaign, please email my colleague Jamie Perry (Jamie.perry@wrap.org.uk) and cc me (hello@pennykiley.com). Please tell us: the name of the university/college, the name of the degree course participating, and the number of students involved.

There are more details about the campaign and competition at loveyourclothes.org.uk/wear-the-love, or please contact me if you’d like to know more.
Who we are
Love Your Clothes is a brand that has been designed to help to change the way consumers acquire, use and dispose of clothes. It aims to raise awareness of the value of clothes and help us make the most of the clothes we already have.

Love Your Clothes was developed with industry as part of the Sustainable Clothing Action Plan which is coordinated by WRAP, a not-for-profit organisation and supported by UK Governments (England, Scotland, Wales and Northern Ireland).

Wrap is a global charity committed to creating a circular economy across the globe.
WRAP introduced Recycling to the UK with Recycle Now, tackled food waste with Love Food Hate Waste and is now looking to concentrate on reducing the impact of clothing on the environment through the Love Your Clothes campaign.

For further information visit www.loveyourclothes.org.uk.
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