The Ur(bin) issue - Keep Britain Tidy and SITA UK report

Tags: recycling | community | engagment



Keep Britain Tidy have launced a report: The Ur(bin) Issue (September 2014).

The Ur[Bin] Issue presents the results of a public inquiry, conducted by Keep Britain Tidy, which sought to find new ways to improve recycling rates in urban environments across England – by involving members of the public in deliberative research.

This project was commissioned and sponsored by national recycling and resource management company SITA UK, a front-line provider of household recycling services across the UK.

Based on the feedback from residents and responses to the poll, three clear over-arching elements emerged that are needed to help improve recycling – Engagement (providing good quality, accessible, information to empower people and change attitudes); Motivation (to reinforce positive behaviours); and Infrastructure to support those attitudes and behaviours.

Based on the jurors’ actions plans and the three key elements above, Keep Britain Tidy has produced a 10-point action plan to improve urban recycling performance across England.