Fruit Routes at Loughborough University

Tag: business case

Fruit Routes at Loughborough University image #1

Fruit Routes brings staff, students and the local community together to grow, harvest, share and create an edible campus using creative and innovative methods of engagement. A legacy project that uses green spaces as a productive food resource,  supported via the Campus Landscape Master Plan and Sustainability Team it has significant marketing potential and is a good tool for positive publicity and community engagement. 

Receiving thousands of visits to the Fruit Routes blog with walks regularly attended and over 300 people attending the 2013 harvest event, 50% of which were from the local community. Potential for cross cutting collaboration within and external to the institution can be evidenced by the stakeholder engagement. Social and community benefits are in abundance with diversity of engagement and potential for creativity from the growing of and sharing of food.

Received the Guardian Higher Education Award for Sustainability in 2014.