GGAA 2014 - Student Engagement - Macquarie University - Winner

Tags: awards | engagement | International | student | water | bottle


Tap It – It’s Fresh & FREE!

The student-run Tap It campaign sought to engage students and staff in refilling reusable water bottles rather than purchase single-use bottled water. The campaign successfully recruited 700+ members of the Macquarie University campus to pledge to choose tap whenever bottled water is available, developed a campus wide ‘tap map’, handed out over 1,500 re-usable water bottles made in Australia from renewable sugar cane, and hosted a popular Bottled Water Free Day. 

Top 3 learnings:

  • Recruit quality student volunteers using good titles – e.g. “Plastic Free Campus Campaign Manager”.
  • Have an X-factor with campaign elements to get people talking – e.g. Plastic bottles made from sugarcane.
  • Consider all elements of behaviour change.