'Do Edinburgh' Student Campaign image #1 'Do Edinburgh' Student Campaign image #2

The student-led ‘Do Edinburgh’ campaign was launched in February 2018 as a month-long competition between University of Edinburgh societies. The aim was to use the platform Do Nation, to compete against each other for pledges. The pledges were made by family and friends who would swap to small sustainable behaviours such as cycling to work, driving more efficiently or eating less meat which saves carbon
in the long run.

The campaign was a great success amongst the societies with 41 student societies getting involved in the competition. Do Edinburgh received 1666 pledges in total between 1 February - 1 March 2018 which amounted to 52,496 kg of CO2 if all pledges were completed.

Read more in the case study attached!