Green Gown Awards 2014 - Carbon Reduction - Newcastle University - Finalist

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Newcastle University go smarter to work: Shifting attitudes and behaviour towards sustainable travel

Outstanding progress in reducing staff single person car commuter journeys from 40% to 16.5% has been achieved at Newcastle University through consistent university wide effort over a decade.

Hundreds of parking spaces have made way for landscaping and development to create a campus environment for an excellent student experience. The University’s approach has integrated measures including improved facilities such as increased cycle racks, shower and locker facilities, pay and display car parking and the provision of Electric Vehicle (EV) charging points.

A wide range of incentives have been made available to staff including discounted public transport tickets, personalised travel plans, free Dr Bike maintenance drop ins, cycle training and walking competitions.

Smartworking and improved video and teleconferencing facilities provide flexible and low carbon travel solutions for all. The University has also provided more sustainable business travel options including EV car hire through Co-Wheels Car Club, an EV taxi contract and use of electric bikes.

Top 3 learnings

1 Consistency and persistence - regular engagement and continuous improvement of facilities is key
2 Top level support - having the commitment and buy in from senior managers at the University is vital for facilitating culture change across the University
3 Enthusiasm and effort - positive messaging and the combined efforts of staff across the University drive the achievement of continuous improvement. 

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