Green Gown Awards 2019 - Coventry University - Highly Commended

Weddings, funerals, Valentine’s Day - we buy flowers to show that we care on all sorts of occasions. But where do these flowers come from in the first place? Who has produced them, what are their working conditions like, and what are the impacts upon the environment? And what information is available to consumers to make informed choices about the flowers they buy? 

These are exactly the questions the Sustainable Production and Consumption research cluster within Coventry University’s Centre for Business in Society (CBiS) has been asking.  

Through working with the cut flower industry to understand current standards and practices and inform new models for the industry to create social and environmental benefit as well as create value for businesses. 

Top 3 learnings:

• Collaboration is key. Build and actively maintain strong relationships with all your stakeholders. 
• Sustainability must be embedded into project design from the outset, it is not an add-on. 
• Application of circular economy principles is changing the cut-flower industry’s sustainability profile. 

Videos

• Green Gown Awards 2019 - Coventry University - Research with Impact - Institution (click to hide)