Social norm strategies do work but there are risks involved Guardian

Tags: change | behaviour | social | attitudes | Promoting | norms

'Social norm strategies do work – but there are risks involved' emphasises that social norms are a vital tool for promoting pro-environmental behaviour, but deploying them is more complex than it seems.

It has been written by Adam Corner, a research associate at Cardiff University, for the Guardian Professional Network, www.guardian.co.uk, in December 2011.