This presentation on 'The ISM Tool' was given as part of a morning workshop on 'Tools and Techniques for Sustainability Management and Reporting' at the EAUC-Scotland Conference 2015 by Jenny Cassells, Sustainability and Climate Change Officer for Keep Scotland Beautiful's Sustainable Scotland Network.
Influencing how people behave is often the ultimate goal of sustainable policies. Yet influencing behaviours can be difficult to achieve, with no 'magic bullet' solutions. The Scottish Government developed the ISM framework to help public bodies address the behavioural aspects of climate change policies and projects, and to help accelerate implementation and improve impacts. ISM is based on an understanding that three key contexts - the Individual, Social and Material - influence people's behaviours. One of the key principles of ISM is that interventions (including carbon reduction projects) should take account of these contexts. This workshop provided a basic introduction to this methodology.
The PDF image is of an exercise done in the workshop using the ISM model to explore encouraging people to walk to work.
EAUC-Scotland held their third conference on the 17th November 2015, sharing examples, ideas and opportunities for Colleges and Universities working to develop and promote sustainability within their institution.
The conference theme, A Shared Responsibility, highlighted that for effective change sustainability action is not only needed by estates teams, but also academic and support staff, senior management and students, and requires engagement with local and national partners and other further and higher education institutions.
Find all resources from the Conference using the tag EAUCS2015.