Think About Your Audience

To get your message across successfully you may need to adapt your style and approach according to who your target audience is. Think about how the interests, styles and existing communication channels that each group will respond to, including:

Staff – present and potential;
Students – present, past and potential;
The local community; and/or
Other stakeholders.

Make sure that you:

Avoid using specialist words and jargon;
Test your material on a layperson before it is published to ensure everyone will understand it;
Make use of your institution’s style guidelines; and
Where appropriate follow the ‘Plain English’ guidance set out by the Crystal Mark.

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