A presentation from the EAUC Annual Conference 2012 which helps you to continue the learning and inspiration.

Held at the University of York between 27-29 March 2012

Topics covered

In 2012 the London elections for Mayor and London Assembly will be a high profile battle with Boris and Ken running formidable campaigns. The Green Party is fully embracing social media to reach the electorate in new and innovative ways. Chris Smith will be showing how the organisation has delivered major marketing campaigns about subjects such as air pollution in London using video, social media and traditional campaigning tools.

This session will provide a unique insight into the creative processes behind delivering complex issues to the public, combining traditional and digital media, demonstrate the latest in social media tools for engaging an audience and illustrate the best methods of quantifying a campaign’s success. Chris Smith ran one of last year’s most successful sessions so we’re delighted to welcome him back.


Chris Smith, social media guru and Founder of Eco Tube.